Google Local search results often feature local listings on the all-important first page of search results. Local citation building is therefore a highly effective way of catapulting your business to the top of the listings for all searches relevant to your industry. Additionally, the potential customers who these listings will attract are more likely to be local to you, and therefore much more likely to buy something from you.
These listings are working for you 24 hours a day, 365 days a year, and cost you nothing outside of the initial setup costs. These local listings are also the most effective way of advertising sales, discounts, and other promotions.
Promote your business locally and increase you sells and Cheers!