Don’t assume that this is an issue every seller experiences. I have created, defined, and established my gigs in such a way that I rarely ever have anyone place an order for services I don’t provide. My gig is set up in such a way that everything my potential buyers need is clearly established in my gig. No confusion… and few to no “didn’t read the instructions” issues. I also have higher prices, so people are a lot more cautious when ordering.
I’ll be honest, almost all of the sellers I see complaining about buyers placing orders without contacting them first, or allegedly not “reading the gig instructions”, have gigs at incredibly low prices. When all of your services are cheaply priced, people are more inclined to rush through because of the excitement of having found a deal, or not really caring as much because $5 of $10 isn’t a lot of money.
If you have a well-crafted gig, and you are appealing to a market that is forced to view their purchase as a valuable investment, you’re not going to get many people rushing through things, or slapping down a quick order without reading instructions.
Ya gotta understand your market, funnel the buyers through your gig in an informative way, and subtly direct their attention where you want them to place that attention. Far too many sellers – new and low-priced – don’t think of their gigs in this way. They don’t build a business gig designed to bring in revenue… they just put up a cheap gig and expect sales.
A good seller is never expecting sales from anyone who will buy from them, instead, they are encouraging customers who NEED the offered services. There’s a HUGE difference between these two perspectives. If you want to avoid the random buyers, you need to focus on the “THEY NEED”, not the “I EXPECT”.