TL:DR - 1. Add Timing Cues 2. Read Script Out Loud Before Sending 3. Read What Syncing Actually Costs Before Ordering
As a voice over artist who offers video syncing, I get A LOT of requests for it, but a common thing that buyers don’t realize is that their vision of the finished product isn’t always the same as the seller’s. So when the video is delivered and the timings aren’t just right it can lead to frustrations on both ends.
This is your video, and as such it should show your vision when it’s finished. To help with that, here are some very practical tips on how to avoid stress, save time, and get a product you’ll love!
1. Add Timing Cues to Before Each Sentence in the Script
Timing cues save an insane amount of time! It prevents unnecessary revisions, helps everyone stay accountable, and paints a crystal clear portrait of what is wanted.
I send this example to every single buyer interested in this service for them to follow:
“(0:01) The quick brown fox jumped over the lazy dog. (0:04) The lazy dog didn’t like it when the quick brown fox jumped over him, and thought it was rude. (0:11) The only problem was the lazy dog was too tired to do anything about it and went back to sleep.”
This tells the seller when every sentence is supposed to begin, and that way there is no misunderstanding when the finished product is delivered. This is the most important thing for me as a seller to receive, and has eliminated 80% of the problems.
2. Practice Your Script OUT LOUD to See if the Words Fit in the Timings
Another 10% of the problems are when people try fitting 8 seconds worth of words into a 3 second window. I don’t care if you’re an auctioneer…nobody can read that fast, and it sounds awful when attempted. But if that is the instruction we’re given, we have to do it.
If you can’t read the script according to your own timings, it’s nearly impossible for someone else who didn’t write it.
Also, this helps to see if it even flows well or not.
3. Read What the Gig Extra Actually Costs
The final 10% of problems is when buyers don’t realize a video sync extra is typically a “per minute of video” rate. Sometimes buyers will purchase the gig extra once, not realizing that their 5 minute video is going to cost 5x what they’ve paid for.
This frustrates both parties and causes some major delays. Please, help your seller out by reading all of the details of their offer. It will save a lot of headaches.
I hope this has given you some hope that your video sync jobs don’t have to be difficult. Out of roughly 115 jobs I get every week, 5-10 of them are video sync orders, and I can tell you that this formula has made it a much better experience for both parties.
Yes, it takes a little more time to set up on the buyer’s end, but that extra few minutes on the front end can save you literally hours on the back end when you don’t need any revisions because it was done perfectly the first time